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Explore ideas for structure & strategy applicable to most campaigns

» HOW TO WIN CAMPAIGNS - UPDATED

How to Win Campaigns is a practical guide for creating and running successful campaigns.

Order the updated 2010 edition and see more details of How To Win Campaigns at:
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'The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds.' - Alex Kirby, BBC

» Find out more about How to Win Campaigns...

» 12 BASIC GUIDELINES

Guidelines that apply to most campaigns: a 'toolkit' of fundamental ideas that are easy to overlook.

» 12 basic campaign strategy guidelines

» CAMPAIGNSTRATEGY DOCUMENTS

Browse & download campaignstrategy.org newsletters, articles and other information via the searchable campaignstrategy.org document store.

» GREENING AN OLD HOUSE

Our story of making environmental improvements to an old house

» Three Worlds Blog

Covering values and other developments in the world of change and campaigns.

Latest post from Three Worlds Blog...

» CAMPAIGNSTRATEGY NEWSLETTER

A (more-or-less) monthly email focusing on particular issues & examples:

  

» CURRENT NEWSLETTER

No 89 April 2014: Nightingales; The Values Behind #nomakeupselfie; UK Politics & values: Beyond Class; Theory of Change

» VALUES MODES

The 12 Values Modes: Part One The Settlers

» The 12 Values Modes: Part One The Settlers

The 12 Values Modes: Part Two The Prospectors

» The 12 Values Modes: Part Two The Prospectors

The 12 Values Modes: Part Three The Pioneers

» The 12 Values Modes: Part Three The Pioneers

 

Summary of Values modes

Chris Rose explain the basics of the powerful CDSM psychographic mapping system.

» Summary of Values modes

 

Concern for the state of the UK environment 2000 - 2010

Results from a question about attitudes to the state of the environment which has been asked many times by the values surveyors, CDSM

» Concern For The State of the UK Environment 2000 - 2010

 

Guidelines For Communicating With Settlers, Prospectors and Pioneers

» Guidelines For Communicating With Settlers, Prospectors and Pioneers

Motivating behavioural change affecting climate change (2007)

Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO2 emissions.

» Motivating behavioural change affecting climate change (2007)

Climate change campaigns: keep calm but don't carry on

Governments and campaigners both face a common problem: how to generate change and political space for change. The conventional science-UN politics-media process isn't going to get them there - but other strategies could.
» Climate Change Campaigns: Keep Calm But Don't Carry On

Who gives a stuff about climate change and who's taking action?

A 2008 values-segmented survey about attitudes to climate change

» Who Gives A Stuff About Climate Change and Who's Taking Action ?

A values-dynamic tipping point

Discussion of a significant shift in the cultural balance of our society away from traditional values.

» A Values-Dynamic Tipping Point

Free international values campaign planner

Pulling together work by leading values researchers and applicable to any subject.
» international values campaign planner

A new campaign strategy - VBCOP

A new campaign strategy bringing together the influence of politics through public opinion, and the use of values to generate behaviour, linked by the consistency heuristic with an example applied to a priority group for behaviour change on climate.

» A new campaign strategy - VBCOP

Values, voters and issues

A unique psychological mapping of voters in Britain (2005)

» A study of motivational psychological values, climate change & political identity