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explore ideas for structure & strategy applicable to most campaigns

How to Win Campaigns: 100 Steps to Success
» Chris Rose's latest book: "definitive guide to the campaigner's arts"
» 100 key steps for developing effective campaigns on any issue
» Sections of "How To Win Campaigns" are published here: current extract

Environmental improvements to an old house
Our house is not a model 'green home' but an old house we refurbished. The changes we have made are feasible, practical and reasonably affordable.
» The story of how we did it
» Directory of suppliers we found

	Where I live: Wells-next-the-Sea Wells was where approximately 80% of the Common Whelk were caught in this country, according to well-known mollusc authority Jeremy Beadle.
» See some of the other delights Wells has to offer

NGO Air Travel And Carbon Accounting Survey

campaignstrategy newsletter
A (more-or-less) monthly email focusing on particular issues & up-to-date examples: Read the current campaignstrategy.org newsletter:
No 41 May 2008: Values-Dynamic Tipping Point

» LATEST ARTICLE
Sustaining Disbelief: Media Pollism and Climate Change
An analysis of the different forms of climate change 'scepticism' & the way that the media sometimes exaggerates.
» LATEST RESEARCH
Motivating behavioural change affecting climate change (2007)
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO₂ emissions.

A study of motivational psychological values, climate change & political identity.

Using Values Modes
Chris Rose & Pat Dade from CDSM explain the uses of the powerful psychographic mapping system.


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