campaignstrategy.org
modest suggestions for anyone trying to save the world
» WELCOME TO CAMPAIGNSTRATEGY.ORG
Explore ideas for structure & strategy applicable to most campaigns
» Euro Fish TV
Missed Episode 1? Catch up Fish TV here
» HOW TO WIN CAMPAIGNS - UPDATED
How to Win Campaigns is a practical guide for creating and running successful campaigns.
Order the updated 2010 edition and see more details of How To Win Campaigns at:
» http://www.earthscan.co.uk/?tabid=102418
'The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds.' - Alex Kirby, BBC
» 12 BASIC GUIDELINES
Guidelines that apply to most campaigns: a 'toolkit' of fundamental ideas that are easy to overlook.
» CAMPAIGNSTRATEGY NEWSLETTER
A (more-or-less) monthly email focusing on particular issues & examples:
» CAMPAIGNSTRATEGY DOCUMENTS
Browse & download campaignstrategy.org newsletters, articles and other information via the searchable campaignstrategy.org document store.
» GREENING AN OLD HOUSE
Our story of making environmental improvements to an old house
» VALUES MODES
Using Values Modes
Chris Rose & Pat Dade from CDSM explain the uses of the powerful psychographic mapping system.
Concern for the state of the UK environment 2000 - 2010
Results from a question about attitudes to the state of the environment which has been asked many times by the values surveyors, CDSM
» Concern For The State of the UK Environment 2000 - 2010
Motivating behavioural change affecting climate change (2007)
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO2 emissions.
» Motivating behavioural change affecting climate change (2007)
Climate change campaigns: keep calm but don't carry on
Governments and campaigners both face a common problem: how to generate change and political space for change. The conventional science-UN politics-media process isn't going to get them there - but other strategies could.
» Climate Change Campaigns: Keep Calm But Don't Carry On
Who gives a stuff about climate change and who's taking action?
A 2008 values-segmented survey about attitudes to climate change
» Who Gives A Stuff About Climate Change and Who's Taking Action ?
A values-fynamic tipping point
Discussion of a significant shift in the cultural balance of our society away from traditional values.
Free international values campaign planner
Pulling together work by leading values researchers and applicable to any subject.
» international values campaign planner
A new campaign strategy - VBCOP
A new campaign strategy bringing together the influence of politics through public opinion, and the use of values to generate behaviour, linked by the consistency heuristic with an example applied to a priority group for behaviour change on climate.
» A new campaign strategy - VBCOP
Values, voters and issues
A unique psychological mapping of voters in Britain (2005)
» A study of motivational psychological values, climate change & political identity