modest suggestions for anyone trying to save the world
Explore ideas for structure & strategy applicable to most campaigns
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How to Win Campaigns is a practical guide for creating and running successful campaigns.
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'The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds.' - Alex Kirby, BBC
Guidelines that apply to most campaigns: a 'toolkit' of fundamental ideas that are easy to overlook.
Covering values and other developments in the world of change and campaigns.
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Our story of making environmental improvements to an old house
Chris Rose & Pat Dade from CDSM explain the uses of the powerful psychographic mapping system.
Results from a question about attitudes to the state of the environment which has been asked many times by the values surveyors, CDSM
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO2 emissions.
Governments and campaigners both face a common problem: how to generate change and political space for change. The conventional science-UN politics-media process isn't going to get them there - but other strategies could.
» Climate Change Campaigns: Keep Calm But Don't Carry On
A 2008 values-segmented survey about attitudes to climate change
Discussion of a significant shift in the cultural balance of our society away from traditional values.
Pulling together work by leading values researchers and applicable to any subject.
» international values campaign planner
A new campaign strategy bringing together the influence of politics through public opinion, and the use of values to generate behaviour, linked by the consistency heuristic with an example applied to a priority group for behaviour change on climate.
A unique psychological mapping of voters in Britain (2005)