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Explore ideas for structure & strategy applicable to most campaigns

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» VALUES MODES

Free International Values Campaign Planner
Pulling together work by leading values researchers and applicable to any subject.
» Download as a pdf

» A New Campaign Strategy - VBCOP
A new campaign strategy bringing together the influence of politics through public opinion, and the use of values to generate behaviour, linked by the consistency heuristic with an example applied to a priority group for behaviour change on climate.

» Who Gives A Stuff About Climate Change and Who's Taking Action ?

» A Values-Dynamic Tipping Point

» Motivating behavioural change affecting climate change (2007)
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO₂ emissions.

» A study of motivational psychological values, climate change & political identity

» Using Values Modes
Chris Rose & Pat Dade from CDSM explain the uses of the powerful psychographic mapping system.