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campaignstrategy.org

explore ideas for structure & strategy applicable to most campaigns

How to Win Campaigns: 100 Steps to Success
» Chris Rose's latest book: "definitive guide to the campaigner's arts"
» 100 key steps for developing effective campaigns on any issue
» Sections of "How To Win Campaigns" are published here: current extract

Environmental improvements to an old house
Our house is not a model 'green home' but an old house we refurbished. The changes we have made are feasible, practical and reasonably affordable.
» The story of how we did it
» Directory of suppliers we found

	Where I live: Wells-next-the-Sea Wells was where approximately 80% of the Common Whelk were caught in this country, according to well-known mollusc authority Jeremy Beadle.
» See some of the other delights Wells has to offer

NGO Air Travel And Carbon Accounting Survey

campaignstrategy newsletter
A (more-or-less) monthly email focusing on particular issues & up-to-date examples: Read the current campaignstrategy.org newsletter:
No 42 June 2008: A Time For Strategy

» LATEST ARTICLES
A Time For Strategy
Strategy seems to be slipping out of many campaigns. Is social marketing to blame? This essay addresses strategic campaign targetting and pitfalls for public engagment efforts.
Sustaining Disbelief: Media Pollism and Climate Change
An analysis of the different forms of climate change 'scepticism' & the way that the media sometimes exaggerates.
» LATEST RESEARCH
Motivating behavioural change affecting climate change (2007)
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO₂ emissions.

A study of motivational psychological values, climate change & political identity.

Using Values Modes
Chris Rose & Pat Dade from CDSM explain the uses of the powerful psychographic mapping system.


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