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campaignstrategy.org | modest suggestions for anyone trying to save the world | |
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New book & newsletter"How to Win Campaigns: 100 Steps to Success"If this site has helped at all, you may be interested in my latest book. It expands on the suggestions here and provides a comprehensive exploration of what works in campaigning and contains a practical how-to guide of one hundred key steps or tools for developing effective campaigns applicable to any issue. [If you are interested to know more about my background and experience, read my account of "How I learnt about campaigns".] Content includes how to begin a campaign, motivating people, research and development including issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media, and what to do and what not to do. You can order the book "How to Win Campaigns: 100 Steps to Success" from Earthscan.  Book extracts Sections of "How To Win Campaigns" will appear here every fortnight. To be notified when a new section appears, sign up to the newsletter (see below). You are free to use the material for non-commercial purposes so long as the source is referenced. ************************************************************* Read the current extract from "How to Win Campaigns: 100 Steps to Success": "Bridging" (19k pdf) Previous sections: "Change Curve" "Don't assume we need to change minds" "Introduction - part i" "Introduction - part ii" "Introduction - part iii" "Constructing RASPB propositions" "Ambition Box" "Gathering intelligence" "The Interview Suitcase" "News 'Values'" "Problem phase and solution phase" "Staying on the side of the victims" "Reading the weather and the tea leaves" "Be Multi-Dimensional" "How campaigns became politics" "It's a scandal" "Making a campaign concept" (35k pdf) ************************************************************* Newsletter Associated with the book is a free newsletter which I will use from time-to-time to focus on particular issues, use up-to-date examples that illustrate how these techniques can be effectively deployed and pass on comments and feedback from your own experiences (if you let me know about them). If you are interested in the newsletter, please subscribe in the "Newsletter" section. |
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 available from www.earthscan.co.uk Normal price £16.99 On-Line price £15.29 |
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