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Campaigning is a creative and a technical process - an art and a science.
It's all too easy to get 'too close' to the subject and to lose perspective.
Sometimes it's good to step back and reconsider, to try a different tack, to go round an obstacle instead of through it - and
even, when you're winning, to remember that running the current campaign is not an end in itself.
In the words of my friend Steve Shalhorn, then Campaign Director of Greenpeace in Canada "Don't let the campaign get in the way of the
objective".
This section contains three things you might try in self-diagnosis of your campaign if
it 'isn't working'
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Introduction